Is your email marketing plan providing optimal profits ?  Think about the answer before you give it . Is it producing repeat customers .... again and again? If not , you might need to continue reading .   While several mistakes are normally made in beginning a list , several long time email marketers are not beyond making the slip ups that ruin your email campaigns .    The number one thing I see most marketers fail at is establishing a relationship.  The second , which is part of the first , is selling too soon.  Establishing a relationship does not mean getting to the point of Sunday afternoon dinners . It simply means establishing a true line of communication, setting yourself up as someone who is , if not a giver, at least someone that i... [Read More]