Many believe traditional radio stations are on their way out. Between internet broadcasting and television, radio stations have their fair share of competition. Still, radio stations receive a great deal of attention during emergencies and hour-long commutes to work. Part of radio's success is that it provides an easily accessible system for alerting the public to emergencies. Their use of creative marketing tools also plays a large role. While they know their services are valuable, they also know that business will suffer if they avoid the limelight. To make themselves known, they often host spin to win campaigns and make very visible donations to local charities.

Entrepreneurs can learn a lot from these creative, yet effective marketing strategies. Once the prize wheel h